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How to Make Your Silent Auction a Resounding Success
One way to make sure your charity fundraising event gets a healthy amount of attention while also raising a lot of money is to host a silent auction. While the live auction format we all know is a loud and often frantic affair that dominates the proceedings for an hour or less, a silent auction can run for several hours alongside other events. This makes silent auctions ideal helpers for charity fundraisers such as school parties, spaghetti dinners, church bazaars, wine and cheese evenings, Halloween parties or dance competitions.
Popular auction items can really boost your fundraising efforts
When you’re planning a silent auction to raise money for a worthy cause like your school, church, hospital or charity, you need to make sure you get the right mix of lots to auction. It should come as no surprise that silent auction items that are unique and interesting will attract the most attention—and the best bids. For example, celebrity memorabilia such as personalized sports equipment, clothing, music CDs and movie DVDs are always sought after by fans of the said sports personality, singer or actor. Many people will be willing to pay a hefty price for something like a guitar signed by Bruce Springsteen, Eric Clapton or even a famous local rock musician.
Thus, the opportunity to attend an event attended by well-known people can hold high value for many viewers, especially when the money is for a good cause. Tickets to a movie premiere or the Formula 1 championship, or a backstage pass to a Justin Bieber concert are likely to generate a lot of buzz, and are great items for school fundraisers, for example. Create unique fundraising ideas, such as replacing silent auction items with unique personal meetings with celebrities. A lucky animal might be able to book lunch or dinner with their favorite soap opera star, a recording session with a successful country singer, or 18 holes with a golf champion.
The value of using an experienced charity fundraising company
Instead of trying to buy your own celebrity silent auction items, you should work with a professional company that specializes in sourcing these types of items. This type of charity fundraising business will have a wide source network for genuine articles donated and signed by famous people. The company will be able to recommend things that are relevant and interesting to people who will participate in your interest. Let’s say you’re holding a school fundraiser for your local high school: you’ll want your silent auction to include some items that will appeal to teenagers, and others that will be loved by generations of parents and grandparents. let their grandparents be appreciated. Another advantage of using a seasoned charity auction specialist is that you can get items on a consignment basis and then simply return the ones that don’t attract enough bids, without paying them a penny.
On the day of the auction: a few tips
Here are a few simple silent auction ideas to help you achieve great success:
– Place the event in a place that receives a lot of traffic. Near the main entrance, or next to where people line up to buy tickets or bring food or drinks are two good places to hold your silent auction.
– Display your auction items in an attractive way, and clearly number each lot. If an article can’t come to the event, or if it’s something not surprising, such as a pair of concert tickets or a meeting with a celebrity, include a photo or other suitable representation instead.
– Combine lots of smaller, related items to make more valuable ones.
– Label each bid sheet clearly with the item name and number, and attach the sheet to the board. People often carry something in their hands – a drink, a plate of food or a bag – so make it as easy as possible for them to enter your drafts.
– Even though it’s a silent auction, you still need an MC to announce everything and provide a brief explanation. This will help to attract the attention of the participants to the auction from time to time. At a school fundraising event, it may be fun to have one or more students act as MC if they are old enough.
– Make sure the MC also informs people in time when the tender will close. This will raise the level of people’s interest in the process, and can generate a lot of last-minute bidding behavior.
With all the hard work that goes into organizing and holding a charity fundraiser, it can really be worth it to get some outside help. When it comes to silent auctions, using a professional partner to source one-of-a-kind celebrity memorabilia can make a world of difference to your event’s profile and interest. You can be sure that when your silent auction ideas come from such a successful operator, your collector will be successful.
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