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Can Sports Hospitality Be an Effective B2B Marketing Platform?

Traditional advertising channels are crowding our world. Target audiences are increasingly dissatisfied with advertising and communications and increasingly unresponsive to commercial interruption. Can sports marketing hospitality represent a strategic tool to acquire new customers and enhance B2B relationships?

Sports, in fact, can bring together enthusiasts of different audiences, which can be targeted with a choice of the most suitable discipline to represent a particular company or convey the values ​​of a brand.

The benefits of using the gym do not end with the interaction with the end user, but are also expressed in the various types of B2B Company Hosting.

In this context, a targeted, effective tool is provided by the host of sports events.

For example, in the context of championships with a high media profile, such as MotoGp, Superbike and Formula One, a sports hosting program allows companies to offer both established and prospective customers a special, exciting experience, right in the heart of the competition. the main wheels of the world. In this way it becomes possible to manage B2B public relations in an informal, engaging environment, with the opportunity to build constructive insights for a particular competitor or team based on a shared passion.

Thanks to the sponsored seats that can be fully personalized with the colors and logos of the companies, guests can watch the competition from a vantage point, with every comfort at their disposal, including a top-quality restaurant service and hospitality service from provided by friends. , professional staff.

B2B Sports Hospitality programs also include a series of parallel activities to entertain guests during their time at the wheel. Of these, the most popular is the “Paddock Tour” which gives visitors the chance to go “behind the scenes” of the race itself, visiting the places where the riders or drivers work side by side with the mechanics to bring out the drama of the race. life, and the “Pit Lane Walk” in which it is possible, at certain times, to pass the pit lane to see the pits and what happens in them up close.

Activities like this represent the “added value” of a sports hospitality package because they allow guests to come into direct contact with the heart of the event and live experiences that money alone cannot buy. In addition, the emotional impact that such sports events create not only leaves pleasant memories for the participants, but helps to enhance the image of the sponsoring company with positive values.

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