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What is the Basic Outline of a Successful Sales Letter?

If you are creating a sales letter for a product or service, there are many different templates out there and you can make it as simple or complex as you want. Here’s a simple, successful sales letter template you can use to make sure your next sale is a success. Read on to get the map.

Here’s a simple, yet effective sales letter template that you can apply to almost any product in any industry:

1. Headline – Create a headline that grabs the customer’s attention and prompts them to read more of your letter.

2. Subhead – This is a short paragraph, or a long sentence that continues to detract from the story, but entices the reader to continue. Make sure you put your best work at the beginning of your sales letter. They entered with weapons.

3. Narrative – Tell an interesting story of the rich-rich before-and-after model, or problem-solving challenge. If people can put themselves in the shoes of the person in the story, you’ve got a reader and maybe a customer.

4. Bullets – These are quick, one-sentence bullet points that explain the benefits of your product to the user. Again, put your best stuff on top and work your way down.

5. Guarantees – Use a creative guarantee that removes the doubt and fear of buying from the customer.

6. Closure – You must create a call to action at the end. Get the reader to do SOMETHING, even if it’s just visiting a website and entering their information or calling an 800 number to hear a recording.

Like I said, there are many formulas for writing a sales letter, but this is one that works and will work for you as long as you write compelling copy and show how your product will solve the customer’s problem.

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