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How to Value a Domain Name OR How to Appraise a Domain Name

The value, price or value of a domain name can range from a couple of dollars to millions of dollars. The real problem is how to evaluate the real value of a particular domain name or how to calculate the value of the website. There are always unexpected and sudden news about some companies paying thousands of dollars for a domain name that is highly related to their business and company name. The obvious flaw in the argument of those who do not think that domains play a significant role in the success of websites is that web browsers will bookmark or subscribe to a certain website after visiting it.

There are a few important things and real techniques for evaluating a domain name that you should consider when trying to evaluate it and these include:

  1. Domain length, the shorter the domain, the more it will cost. Because when the domain name is short, it is easy to write, remember and promote the brand. Your domain must not contain hyphens or numbers and for me it must have a .com extension.
  2. One, two or three word domain names are much more valuable than others (Nowadays it is almost impossible to find a three word domain name with a .com or .net extension). Therefore, domains with very few keywords have the highest value.
  3. Websites that have been in the search engines for a long time rank better, and therefore this increases their value. However, most sites that have been around for a long time are for sale, so convincing the owner may take even more money.
  4. If we gather information from the beginning (August 6, 1991, the first website went online) then in general, the oldest and most popular domain name was 7 or 8 letters and 2 words. Now, approx. 85% of domain names that include.com. The range of .net, .org, .biz and special extensions associated with country names remain. Three to seventy percent have a number or hyphen with their domain names. Therefore, for me.com extension is more valuable than others.
  5. Domain names that are difficult to type, contain non-alphabetic characters, are too long, or are difficult to type are not worth more than simple spelling and typing of domain names. Additionally, if you have already purchased a domain name with an extension or top-level domain (TLD) such as .com, .net, .org, etc., they can be changed once you own the domain.

What can we do to improve the value of the domain?

Domain names were invented to make it easier for people to access websites, so it’s important that your domain is easy to understand.

  1. Does the domain sound good?
  2. Will people know how to write after hearing?
  3. Is it easy to remember?

Any confusion that your domain creates will have a negative effect on how much other people are willing to download.

Now, the most important thing is, what we can do to improve the value of the domain is the same thing you do to improve the value of your website now before you sell the domain. It is imperative, more customers visit your website. The more popular your website is, the more valuable the domain will be.

Of course, if users or customers are eligible to find the site in search (Google, Bing, and Yahoo) there will be more visitors, therefore, improve the SEO of the site. For search engine optimization (SEO) you can find different solutions such as on-page and off-page SEO. Also add content, the more content you have on your website the more pages people have to visit. Now a days, social media is one of the powerful source to get more traffic on your website. Write more and more blogs or articles, find guest blog sites for this purpose and spread your ideas or products around the world, but one thing you must not forget is that your words are easily understood.

If you’re looking for a fixed formula to determine exactly what your domain is worth, then, unfortunately, you’re out of luck. Ranking services can come up with a number based on a complex set of criteria, but there is much more to domain names than algorithms and search terms. A domain exists in a wide range of online and offline worlds and all of their complexity and sophistication will affect how much interest your domain has.

Wondering how to review domain names?

There are a few guidelines on what makes a domain more valuable. Most people looking to buy a domain want to buy one that is already successful and most people define success on a website based on page views and customers.

To calculate the value of your domain, you ultimately need to understand who your potential customers are;

  1. What industry are they from?
  2. Is the website important to their business?
  3. How useful is your domain?

A domain is only worth what someone is willing to pay for it, so you know what the relevant domains are worth, how much demand is on your domain, and how much a buyer can reasonably expect to pay. help you get to the right number.

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