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The Business of the 21st Century: Review

Robert Kiyosaki, author of the best-selling Rich Dad Poor Dad series, has recently published a new book. This is a review of the latest book, “Business for the 21st Century”.

He introduces the book:

“In 21st Century Business, I’m going to show you why you need to build your own business, and exactly what kind of business. But it’s not just changing the type of business you’re working with; it’s also changing you. . I can show you how to find the perfect person to grow your business, but in order for your business to grow, you have to grow.”

The premise of this book is that you can STILL experience success in business. Despite the “hard times” caused by the global economic crisis, wealth will be created.

But the point is that you should choose wisely.

It is a fact that American workers compete with workers in every country in the world. Many of these workers are LUCKY to do the same job for a tenth (or less) of your current salary!

For this reason – and many other economic factors – we live in an era of unprecedented unemployment. The rates are often associated with the “Great Depression” but that’s not a fair comparison.

While unemployment rates are similar to Depression levels, we live in a completely different world. The level of education, technology and mobility is a hundred times more advanced than in the 1930s. And yet, tens of millions of Americans are unemployed—or “underemployed” and working in jobs that are beyond their education and experience. This is especially true for “Baby Boomers” who have very few chances to match their old jobs.

Robert Kiyosaki begins with this fact in his introduction to “The Cash Flow Quadrant”. He says ALL income earners fall into one of four categories, or the four corners of “The Cash Flow Quadrant.”

The four parts are:

Worker: These people are looking for a good and profitable job. They are also 100% at the mercy of their owners, who are in global competition. The goal of every employee is to have some money left over after paying all their expenses.

Self employed: These are small business owners and sole proprietors, characterized by “Mom and Pop” stores and service providers. Unfortunately, many migrant workers have tried to open a business only to find that they have only “bought” themselves a 100 hour work week. They also quickly learn that when they stop working they stop earning.

Business owner: These people understand that maximum earning potential can only be achieved using the efforts of many, many people. A business builder creates a “machine” that works around the clock, without being directly involved in every step of the process.

One of the BIG differences in the wealth creation potential of a business owner is the legal and ethical ability to record expenses on a “pre-tax” basis.

And the fourth square is that Investor. The investor has acquired enough wealth that their money now “works” for them! This is the goal that all people strive for, if only to reach the point where they can one day “retire”. Unfortunately, most Americans today will never be able to retire without a significant reduction in their lifestyle.

According to Kiyosaki, business owners and investors represent 20% of the productive population. More than 80% of workers are not free to manage their schedules – they are tied to their job or shop.

Robert Kiyosaki advises that EVERYONE should have the goal of becoming a self-employed entrepreneur. He then writes WHY network marketing is the “Business of the 21st Century” for these reasons:

1. Network marketing is the easiest business model to convert from employee to business owner. You can also start part-time and move to full-time. In addition, the cost of entry is very low – usually as little as a few hundred dollars.

2. Network marketing is a system of finding leads who have a vested interest in YOUR success. These guides – and the marketing systems available – ALSO provide extensive training so you can be successful. In most cases, these educational resources are available for FREE or at very low cost. Note: Buying the accumulated wisdom of successful people is ALWAYS less expensive than repeating their mistakes!

3. Network marketing provides the most effective means of promoting a product—that is, by using personal connections to make offers. (Today these offers are shared online with thousands of “friends and followers”)

4. Network marketing leverages the efforts of tens, hundreds, and even thousands of other people. All of these people work on YOUR business but also create a residual income stream for you.

5. Network marketing provides almost limitless opportunities to increase your knowledge and develop your personal skills – making you a more valuable leader and resource to others. It also places you in the circle of influence of other leaders who are in the top 1% of income earners and opens up additional opportunities.

6. Network marketing is a lucrative business. There are many paths open to successful network marketers. All these can be expanded to increase the business, nationwide or worldwide.

7. Network marketing is not just creating wealth but creating wealth. The business you build is a legacy. You can create a business that will last for you.

8. Network marketing is one business that creates residual income. You also create multiple streams of income – unlike over 80% of workers who have one paycheck and are desperate when it ends. Residual income means that you earn even when you are not “working” and you can hardly deduct it! For these reasons, network marketing has virtually no income!

9. Network marketing has no training requirements. Even if you are more educated, you can participate! There are no barriers based on race, age, background, or any other factor that might make you “unemployed” in a typical job search. Today, hundreds are lining up for a job opening as a security guard. In network marketing you can overcome any obstacle and start immediately.

10. Network marketing is perfectly positioned to take advantage of emerging technologies. While the industry has been successful for decades using only face-to-face sales methods, these new technologies expand the opportunities exponentially. In particular, the growth of the social network allows you to reach thousands, even millions of people. It is also a fact that millions are looking for ways to increase their income at any time.

For all these reasons, Robert Kiyosaki concludes that network marketing is the “Business of the 21st Century”.

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