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The Real Deal Between SWOT and SCORE Analysis

People often interchange SWOT and SCORE which may not seem like a big deal but we must remember that there is always a reason why conditions are different. Now, we know that SWOT analysis is a strategic planning method in which internal and external characteristics are examined so that the organization can establish an effective strategic plan. The same applies to the SCORE card method, but they differ in terms of the process. Before we discuss the process difference between SWOT and SCORE, let us first define what SCORE stands for and why it is considered an alternative to SWOT analysis.

If SWOT stands for Strengths, Weaknesses, Opportunities and Threats, SCORE stands for Strengths, Challenges, Options, Responses and Influences. Like SWOT, SCORE is used to assess environmental issues that may affect a company’s profitability. Both SWOT and SCORE have the same purpose and both are used to formulate organizational strategies.

So, if they have the same goals and if SCORE is considered an alternative to SWOT, then what is their main difference? While SWOT is a type of strategic planning where people from different departments gather for a big brainstorm and then ideas are written on a whiteboard, SCORE looks for anything that can be measured, either quantitatively or qualitatively. Also, SCORE evaluation is done before and after the strategy has been implemented to determine if the strategic plan has worked or not. With this, what can help us determine which is the best option to use between the strategic planning method of SWOT and SCORE? Let’s look at the main advantages of SWOT and SCORE to evaluate which methodology is the best to use.

The biggest advantage of SWOT Analysis is that it is simple and inexpensive. No need to invest, not even a penny for the brain, right? Therefore, generating new ideas for the company on how it can use its power as a defense and use it for total profit is not only cheap, but also effective because many think heads to formulate ways – for free. SCORE, on the other hand, measures things. That is, they have concrete data and information about many factors that can affect the short and long term strategy of a company.

The debate about which is better to use between SWOT and SCORE is still ongoing because some business experts say that SCORE seems too complicated, while others think that SWOT is too simple. Either way, both methods work and it’s a proven fact, because an organization has a real vision to begin with. There’s really no need to fight over which one to use because it’s not as a rule that a company can’t use both SWOT and SCORE at the same time. Of course, it might take some time, but if you really have second thoughts about the first process you used, you can always try another one.

In other words, if you are going to define SWOT and SCORE in simple terms, we can say that SCORE is a more comprehensive version of SWOT. But if you decide to use both processes, don’t be too confident. Remember that there are many other strategic planning methods out there that you must combine with each other to get the best strategy. No method is a standalone project, so be aware.

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