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Shopping Mall Leasing Strategies for Real Estate Brokers

Shopping center leasing is a unique strategy based on location, property type, customer demographics, and landlord. All factors come together to contribute to a successful hire and hire mix.

It must be said that a successful leasing strategy will contribute more to the property’s profitability. More consumers will be encouraged to go home and buy goods and services. On that basis the sales lease is very specific.

Here are some tips to help you rent a shopping center in today’s property market:

  1. Understand the vacancy factors that apply to the district or location. An increased number of vacant rentals will have an impact on rents and market incentives. Check the supply and demand factors that apply within the region. Look for new property developments that can affect tenant movement and the rental market.
  2. Understand the types of incentives offered by landlords to attract tenants. Also understand the needs of tenants when it comes to incentives in today’s market. Any vacancy you have for lease should be compared to the prevailing market conditions. It will include the types of rent, and incentives offered. The landlord has to comply with the prevailing market conditions. Get some details of comparable rentals and other nearby properties to help the landlord understand your rental package.
  3. It should be noted that a rental incentive fee must be repaid through the rental property during the rental period. In other words, any money that is lost or diverted in the presence of the incentive must be recovered through the growth of the rent and the growth throughout the term of the lease. You can do this calculation with an estimate of market rents and a down payment calculation. The net present value of the contract can be accumulated over the life of the lease.
  4. Successful leasing managers usually have a significant database of retail tenants to contact. Each new lease opportunity can be presented through the database to targeted tenants, anchor tenants, sales professionals, franchise groups, and other industry professionals. Any vacancy can be marketed directly to these groups through cold calling, direct contact, email marketing, and direct mail.
  5. It is acceptable and normal to market a vacant rental through public media. It will include newspaper advertising, and Internet listings. There are costs associated with that marketing activity and the landlord must contribute to those costs.
  6. Most successful hiring transactions are accomplished through hiring manager involvement and direct marketing to the right people. I go back to the point that the database is very important for any broker or agent to convert more commissions and leads.

It should be noted that any quality property in a good location will generate good internal inquiries. If you are selective with your property appointments and your vacant rentals, you will generate more interest and activity in your rental property.

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