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7-Step Content Creation Formula That Hardly Any Network Marketer Uses
How can SEO be a reliable source of consistent quality traffic for an online business?
To answer this question we need to address the basic element, the lifeblood of SEO. There are many factors that affect SEO ranking but one of them covers this entire repertoire of variables and that is Content – your biggest asset online.
For content to make a difference in your traffic reports, it must be created or structured in an organized manner. You want to think more about this content production formula than how a TV producer would, that is, break it down into different stages with its unique mechanics. These stages of production will be analyzed in the following series.
1. Content planning
The first thing to consider is assessing the need for your content. Analyze the topics of your blog, determine what your niche market is interested in and what is under-covered, what are the gaps in the level of information in your market.
After approximating the amount of content you need to create, start evaluating your assets. Do you have certain skills that you want to use in your content creation – writing, speaking, creating and producing videos? What is your available time to solve this process? Do you have a budget to set aside for hiring freelance writers and fiction writers?
A very important aspect to consider when producing content is to create a buffer that is large enough to have your content ready to be released, covering your publishing schedule for at least one week (when you first start). , thus taking the pressure off your “production department”. “.
2. Content analysis
In order to produce innovative and interesting content that drives quality traffic to your sites, you must make a habit out of this phase. In this way, you will keep the following elements of your market under close observation:
– your competitors, the marketing materials they release and their marketing tactics; – What is published in your market; -What your prospects perceive as valuable content, both in terms of the information and the format in which the information is conveyed.
All of your research data should be archived for ongoing use in a “swipe file” categorized by market items. A good platform to create a “swipe file” is Google Docs.
What makes this service so great is that you can access your research database continuously no matter where you are, as long as you have an internet connection. Plus, inserting your extracted information is a simple copy-n-paste process, whether it’s a URL or a text extract.
3. Content development
This is where your content starts. After you determine the basic ideas and concepts around what to build your content, the next step is to create a structure to place your information in a coherent way.
If it’s an article where you write headings and sub-headings, choose your writing style. If it’s a podcast will you do an interview or a clear presentation of the information available? If you plan to make a video, will it be a desktop lesson, a PowerPoint presentation? you name it.
4. Creating content
Whether writing articles, recording podcasts or producing videos, it all happens at this stage. Use your personal skills (writing, speaking, video production) or/and hire someone else to compensate for your weak points.
5. content release
It goes without saying that your publishing efforts should be directed to the top information platforms that cater to the online community, ie YouTube – Videos, GoArticles, EzineArticles – articles, iTunes – podcasts, etc.
A small note that avoids the “duplicate content” problem. There are opinions that Google will not give you any benefit and worse, even penalize you for posting the same content on different sites. Conversely, there are others who see no harm in publishing content on various sites, such as article directories.
I have to admit that for a while I have accepted the radical idea of Google penalizing people who use so-called “duplicate” content on different sites.
After extensive research in various marketing forums, reading and listening to SEO experts, I can now come to the conclusion that it is perfectly fine to post an article (a piece of content, usually) in various parts of the web (including your own website). ) unless you are (or Google believes you are) the owner of these separate sites.
Also make sure to post your content on your website first to take advantage of Google indexing. By posting it on multiple sites you get backlinks – a very, very important factor that contributes to your site’s ranking.
The release of content on the site should be scheduled. You don’t want to put out a ton of content on the same day and not have it for the next two weeks. What you are looking for is a steady flow of traffic to your sites and no drastic fluctuations between high peaks and zero.
Let your information be consumed by the community. Don’t rush the process because it will bury good quality content before it has time to work for you.
6. Syndication of content
All social media and delivery platforms like Twitter, Facebook, Digg, YouTube, Delicious, Technorati, etc. link and expose your content virally. This is done by taking advantage of the wide gallery of plugins and widgets that enhance the functionality of these platforms.
7. Content development
Increase syndication across social media by actively promoting your content through your mailing list, on forums and blogs related to the topic.
It’s a seven-step formula on how to produce quality, targeted content to improve your SEO stats and ultimately drive traffic to your business websites.
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