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How to Sign Up Endless YTB RTA’s Into Your Network Marketing Downline Using Email Marketing
YTB or Your Travel Biz is a great company around the travel industry. I get asked all the time how you create an online marketing funnel that will pour YTB RTAs onto your lower back. This article will explain how I use email marketing as a key component in my effort to recruit new YTB RTAs.
Are you building your YTB business now by going to endless meetings, gathering your friends and family, cold calling biz opp. knocking on doors and handing out magazines or DVDs? How are you my friends? Are you getting enough commissions each month to cover your marketing expenses and taxes, as well as make a viable profit?
If you haven’t, consider yourself lucky, because hopefully you haven’t invested months of failure and frustration like I did marketing traditional strategies that weren’t effective. I wasted thousands of dollars and time.
Contrary to what some gurus teach, my streak didn’t lie to me and my team. I took full responsibility for my situation. I attributed my failure to two major problems.
#1 Target Marketing
After taking stock I came to the conclusion that it is not because I am not working or taking action. Everything I learn, I work with my ass. The problem was that I was targeting the wrong types of people and didn’t know how to target the right types of people looking for a network marketing business.
The other major problem I had was TIME. What do I mean by this? I was in the same situation as many others when building my own business. I work a full-time job, provide for my family, and try to build a network marketing business on the side. For those of you who shop the traditional way you know that it is very time consuming. I simply could not put in enough time each week to find people I could call Leads (Suspects) with whom I could disclose and follow up on my opportunity. Everything was so aimless and random, that I was lucky to get 10 new prospects a week.
I knew something had to change. I realized that the only way I could build this business and survive was using technology. At that time I knew nothing about interesting marketing strategies or online marketing. I just knew I had to have a better way of getting prospects.
This is when my journey of learning how to market effectively online began.
I said all this to give you an idea of the challenges I faced, so you can relate in some way.
Email marketing is a very powerful strategy if you know what you are doing. There are laws on the books about SPAM, so you want to be careful to get this right.
I very rarely promote the YTB business opportunity at the end of my marketing campaigns, and I NEVER take YTB to my prospects.
What I do is focus on building a list of passionate people who are either looking for a business or looking to take their business to the next level.
It is an absolute necessity (if you want to get new YTB RTAs out of the back end of your shopping cart) to have an answer. Two good ones I recommend are Aweber or Getresponse. I have used both and they are very good.
Next, you want to think about your marketing funnel like this:
1. Landing Page (Lead Landing Page) – This is the first thing you want your prospects to see. All your marketing should direct them to this page. The main purpose of a landing page is to generate interest and get the name, email, and phone number of your prospects. Give something away for free. Promise your prospects a special report or e-book.
2. Custom – You want to develop some follow-up messages that focus on who your prospects are and give them good content. Focus on 80% content and 20% on your business or other affiliate products. The great thing about an autoresponder is that you can market your campaign to your list forever. You can set up multiple YTB business marketing campaigns, affiliate products, courses, or systems.
I just gave you a simple marketing example. The idea is to first sell yourself to your prospects and introduce yourself to them as an expert. Once you build that trust, some of your prospects will be interested in YTB and join you. Not only because they love YTB, but because they want to be a winning team, yours!
Now, once you become proficient in creating and setting up marketing funnels, you can create multiple streams of income marketing online systems, courses, and other affiliate products.
This is the only way I meet. My TIME is now running because of my shopping carts and I can move and sell as I please. Imagine building a highly targeted list of thousands and then marketing to them forever. The money is actually in the list!
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