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Tazo Tea – History and Rise to Popularity

Many people are familiar with Tazo Tea through their association with Starbucks coffee. The delicious tea has gained in popularity and is now available in most grocery stores as well as exclusively through Starbucks Coffee. Many Starbucks even sell bottled varieties of the Tazo Tea line of cold drinks. Few of those who have ever enjoyed a hot cup or cold bottle of Tazo flavored tea know the fascinating history behind the company.

Believe me, Tazo has only been around since 1994; a very short period of time for a company to rise to such a level in the beverage world. Tazo Tea was founded by Steve Smith, who retired from Tazo in 2006. Tazo was an offshoot of their original venture, the Stash Tea Company founded in 1972. In 1998, while seeking capital through investors for his business, Mr. Smith approached Starbucks CEO Howard Schultz as a potential suitor. Schultz was so interested in Tazo that Starbucks bought it in 1999 for $10.8 million.

Tazo’s success lies in the vision of its product. They use a unique approach to marketing their product. Instead of a traditional product logo and brand, they use a new age style. Each tea bag is said to be blessed by a ‘certified tea shaman’. This very original approach has allowed Tazo to gain a lot of popularity in a tea market that is full of many spirits companies. Of course, they are all visible. The taste of their teas is incomparable. They use a variety of teas and special blends that allow the fullest flavor to be extracted from the tea leaves. Even now, Starbucks is switching its tea bags from the old Tazo formula to a new one that contains whole tea leaves. Tea drinkers will be delighted with the burst of flavor from the new type of tea bag.

Tazo has always prided itself on being the best tea maker. Their vision is always on the quality of their product. That’s why Howard Schultz, a man who knows a thing or two about hot drinks, bought the company just a few months after being introduced to the product. Thankfully, the purchase allowed Tazo Teas to be introduced to millions of people across the country and even the world.

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