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Enlightened AIDA Marketing for Photographers

Light AIDA Marketing for Photographers

By Chuck Groot

AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.

attention – You must attract the attention of your readers or listeners. We forget that we are not dealing with a captive audience; People allow us to get into our heads. So in order to pay attention to what we say, we have to pay attention to them. The best way to do this is with a tight, tight and firm headline. One way I work on getting headlines is to write at least twenty headlines on a piece of paper. After the first five or six it gets really hard, but eventually, the cream will rise to the top and by the twentieth I have a winner.

Are you poor for wallpapers?

Do you want your house to be a home?

The pictures are so clear you can smell the bacon

Art directors will never forget your face

Earth – When the prospective client was deceived by the run, we must protect their interest. Tell a story about your product, you have to tell every benefit, every detail that sets you apart, everything that will entice you to buy from you. You usually only have one chance with this particular customer.

“Maybe the house didn’t cry but Mrs. Schmidt sure did. Her one and only son just got married and now that he’s moved into his new post with his beautiful bride, he spends hours looking at the pictures we took.

A month after the wedding she wrote to us saying that every time she looks at the beautiful portraits we created it’s like she’s reliving the whole wedding day.

Mr. Groot,

Thank you, thank you and thank you. The portraits of Wolfgang and Sarah are so high quality and so true, that I can feel the warmth of their embrace, I can taste the food, I can hear the music, I can see the couple walking on the garden path, and the emotion. The love captured in every photo brings me back to my wedding.

And I must say that the album itself is so good that I have never seen anything like it. But I have to say that I was most impressed with you and your staff and how you handled the wedding day. I couldn’t believe how professional you looked, how efficient you were, and how every shot you made was like a little love story.

Also the level of service before, during, and after the wedding was far beyond that of any company I have dealt with. I love my parent album and would highly recommend Old Masters Studio to anyone.


Hildegard Schmidt”

Good luck – Compelling customers to patronize you by offering risky free trial offers – with generous guarantees and bonuses – where the customer has nothing to lose and everything to gain. Offer trial offers as an incentive as well as a free “gift” for their trouble.

“We are only as good as our last portrait session. Every wedding we photograph receives our utmost care and attention, which is why we photograph only 40 weddings a year and are usually booked up to two years in advance. Your wedding is important to us, so in order to deserve your friendship, we would like to offer you:

An Engagement Portrait Session valued at $100.00 is absolutely free.

Just give us a try and see if you like working with us. We will spend an hour painting a variety of beautiful portraits of you and your loved one, the love that flows between you.

And as a special gift we would like to give you our signature…

The 8×10 Old Master portrait is valued at $49.95

We will then be happy to provide you with a range of wedding services, free of charge or obligation. We have pricing and payment plans to fit every budget. With a guarantee that if you are not 100% satisfied with your photos we will give you all your money back – 100% – no problems, no questions asked. “

Action – Drive your customer to action. People are silently asking for guidance. Tell them exactly how to buy.

” Call 592-7707 now to schedule your first consultation. If you wait, your wedding day may be reserved. Could you take that chance on one of the most important days of your life? Why wait, nothing to lose no?

Phone 595-7707

Old Masters Studio

1234 Your Drive

Weddingsville, BC, V8V 2S2

250 595-7707”


Bring this note with you when you come and you will receive a special bonus gift.

Marketing activity is easy to use; Create a letter like the one above and bring it to five (5) charity businesses (florists, jewelers, hotels, churches, etc.) and ask them to give it to the couple who comes to them to talk about their wedding. Make sure that when you print letters somewhere at the bottom of the page in lowercase letters or a code, you know where the letter came from. (i.e. St. Josephs Parish becomes 10-18-04-1 the day you received the letter and St. Joes is number one in your business tracking guide) and explain that for every customer who comes to you with this letter you will give it’s $50 to do whatever they want with it. (This is important if you go to a church, because the clergy may have a problem getting the money for themselves but will gladly pay the letter and use the money for the poor box).

Marketing works. You should market yourself every day with an ad in a newspaper, magazine, direct mail, your website, your email list, your phone directory, or your business card etc. You should include your name, address, phone number, and website address on every piece of literature you send.

Email Chuck at if you have any questions

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