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5 Simple Steps to Be a Media Star

This series of articles is about how to be recognized as an expert. Today we will focus on how to get media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry and grown men die”. We all want attention and recognition. We seek media attention to get our name in newspapers, radio and TV. Not only is it something we personally want but it is also an important strategy to gain expert status and get clients.

I wrote in print, interviewed on radio and TV. Did you know that an appearance on TV can catapult you to fame and catapult your career into the stratosphere? Fawn Germer, who I recently heard speak, was featured on Oprah. She forced it. We all know what happens if you are seen on The Oprah Show. Businesses become very successful and a million books are sold! Dr. Phil and Dr. OZ started as a guest on The Oprah Show. Now they have shows.

So how do you get media attention?

Here are 5 simple strategies:

  1. Find a story that will get media attention: It’s very easy to look for what current stories are already being covered in the media. Just find an angle to focus on the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or news about your profession?
  2. Prepare your story: Once you know the angle, create a cover that’s easy for you to communicate. Human interest stories are always featured. Pick a struggle and how you or a client won that struggle.
  3. Get a list of newsletters: Today it is easier to find newsletters online. Social media brings journalists and journalists together. Choose the target market you want to focus on and find reporters who cover similar stories.
  4. Call or email them: Depending on the information you have and how much time you have, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in gathering and sharing information. Consider when and how you should approach the media.
  5. Build a relationship: I am constantly writing comments to reporters. You will be surprised how many of them will respond. Make it a habit to interact with them so that you can be recognized. Today, the media is required to build a following and be in touch with its audience.

These simple and effective strategies will help you become a media star.

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