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Inventor of Swiss Medica’s O24 Pain Neutralizer Shares His Secrets

Would consumers prefer a non-burn pain product like Swiss Medica’s (OTC BB: SWME ) O24 to Icy Hot or Ben Gay? Richard Weise, the inventor of O24’s patented pain relief product, spoke to us about how O24 came to be, how it works differently than other pain relief products and why O24 may just be a success story during its North American retail launch. .

interview:

How did you come to develop the O24 pain relief formula?

Richard Weise:

I started developing O24 thirty-five years ago, through research into natural medicine. When you have chronic pain, people want to take some drug product, which gives side effects. I don’t like it. I was looking to get a product that I could use that would have no side effects. Previously, while working in Germany, I developed environmentally safe cleaning products. I studied Chinese medicine. I have researched all kinds of medicine for years: natural medicine, Indian medicine, European medicine and all herbs. Europeans, in the long run, use more natural products.

interview:

How did this product go from your study drug to its commercial distribution?

Richard Weise:

I had this product in Europe and used it for myself, but it was not for commercial use. I tried it on myself. My first test in the United States was on my English teacher. Her leg was broken and she suffered. I told her there was something wrong with her and I put it on her leg. Her pain stopped. She called me the next morning and told me that after six weeks, this was the first night she could sleep without pain. A few months later, he came back to me and said, “Richard, I need two hundred bottles of this stuff you gave me.” I wanted to know why she needed two hundred bottles. I had offered to make her some product if she needed more, but two hundred bottles? She told me that she had so many people that he gave them a little bit of the formula, people wanted more of it. This is how it started in the United States of America in 1992. Where did the business begin?

interview:

How was your reception, initially, with O24?

Richard Weise:

When I first started doing this, in the US, people said it was ‘snake oil’. I am not a doctor. I studied natural medicine as my hobby. I do not make claims. The claim I am allowed to make is that this product can be used for temporary pain relief for aches and pains, muscle spasms, arthritis. The FDA told us this in 1995. Before that, it was considered snake oil. I have customers who have been using this product for thirteen years. They use it and are happy. They won’t use anything else.

interview:

Why does O24 not give people the burning sensation that most other pain relieving lotions, sprays or gels do?

Richard Weise:

Let’s take Ben Gay®. It uses menthol and capsaicin. Capsaicin is very hot. It is made from pepper (chili). If you use too much, you can burn your skin. They put menthol in to equalize the temperature a bit, but it still burns. When you work out, and you wear this, your skin turns red. Tiger Balm® is a product made from camphor and menthol. Menthol gives a cooling sensation. When you have nerve inflammation, sometimes it helps and sometimes it doesn’t. It’s just cool.

interview:

Why does O24 work differently than other pain relief lotions, gels or creams?

Richard Weise:

When you have pain somewhere on your body, the temperature of the pain area is different than your normal body temperature. It can be half a degree higher or it can be lower. Some people put ice on it, and it won’t help. Others put ice on it and it helps. This is because if the temperature is too high, putting ice on it cools it down to normal body temperature. The inflammation of the artery (by applying ice) disappears and the pain also goes away. O24 equalizes body temperature, whether it is high or low. Of course, this was a wonderful side effect.

interview:

Is that one of the main differences between O24 and the others? Does the O24 not burn?

Richard Weise:

Yes. This was done on purpose. With other products, people complained that they burned. Some essential oils are very irritating to the skin. Therefore, you have to do the right formulation to ensure that there are no complaints. I’m still trying to make the product better and better, more useful for patients, for the customer. I have no complaints. I have a complaint file and it has been empty for the last thirteen years, except for one person who was allergic to castor oil.

interview:

Do people use this product by itself, or with something else, like ibuprofen?

Richard Weise:

People who have been using this product for ten years are only using this product and nothing else. Many people overmedicate their chronic pain. In some cases, O24 completely covers the use of pharmaceutical products. Some arthritis sufferers use it three to four times a day. Others use it once a day. It is simply a topical lotion. Stays on the skin. You cannot replace oral medications with this product.

interview:

Do you get every ingredient from the same suppliers, or do you change suppliers from time to time?

Richard Weise:

We try hard to keep it with the same suppliers. We check the quality of every ingredient. Every time we make a group we make adjustments. After each batch we have to go to an independent laboratory for testing to prove that every ingredient we say and claim in the product is exactly what is in O24. Now we make a piece for 1600 pounds. This translates to 25,000 one ounce bottles.

interview:

The big problem seems to be how to hold the herbs together without a binder, such as alcohol or glycerine or some other additive. How did you get the weeds?

Richard Weise:

This is because of the way I mix the product together. The patent is: how I mix them together and why they stay together. In the past decade, I have seen companies try to copy the product. They bought the product. They broke it. This is easy. It’s not a big secret. They built the product, but every time they finished it, they concluded, “This can’t work!” They didn’t get anything out of it.

interview:

Why does your O24 work, when the O24 copies fail to replicate your formula, if the ingredients are the same?

Richard Weise:

They don’t know how to put the product together. There are no preservatives in the product. Usually, you add water or alcohol to the product and it stays together. O24 stays together without any connection. I put each essential oil into four groups. I have written everything. The manufacturer knows my exact process. The results are reproducible without my observation of consistency. The company (Swiss Medica) has all the papers (for the formula), and their chemists can reproduce the formula. They can produce the same product. Here are my thirteen year old glasses sitting. If I take them to the lab tomorrow, they have the same efficiency, the same key ingredients that I’m making today.

interview:

Does O24 have an indefinite shelf life?

Richard Weise:

Yes. The same pocket that I made thirteen years ago is her life today. Actually according to the law, I cannot say that their age is uncertain. We did an experiment for thirty six months. We conducted a durability test in an independent laboratory. They have proven that this product has a shelf life of thirty six months.

interview:

Can you confirm that athletes and celebrities have actually used this product?

Richard Weise:

Yes. I talked to them on the phone. I know Filip Gartner, the former coach of the Norwegian ski team. I saw him three or four times. For example, Sam Walton’s daughter loves the product.

interview:

What do you know about the fibromyalgia test made in Germany, using O24?

Richard Weise:

The doctor bought the product from us. We didn’t know he was testing. He bought the product from the market, tested it and published the results in medical journals. He published this product and test results. He published what he did without our knowledge and the results were great.

COPYRIGHT © 2007 by StockInterview, Inc.

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