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Fresh Start’s Marketing And Packaging Gave A Fresh Start To Powder Laundry Detergent

In the 1970s, laundry detergent was commonly used in powder form. But in the early 1980s, wet cleaning brands began to increase sales, largely due to successful advertising campaigns. So, to add new life and advertising sparkle to the old powder detergent, Colgate-Palmolive decided to change the original box packaging of its powder detergent to put a new spin on the old formulation. They packaged their powder detergent in a clear, flat plastic bottle with a handle on one side. The new packaging looked exactly like a bottle of liquid cleanser, but contained granulated powder with a measuring cup for a cap. In a modern package and new style this powder cleaner was aptly named “Fresh Start” because it was definitely a new start for dry powder washing machine cleaning. The Fresh Start filter was the first powder detergent that was easy to pour and measure. And the Fresh Start detergent brand won a large part of the consumer market due to its exclusivity on the supermarket shelf, the very convenient packaging, the new “fresh” look of the bottle, and the brand name that came with it.

This package was very innovative for cleaning powdery laundry. Back when it was invented, dry cleaning powder was mostly available in cardboard boxes that the consumer had to open the top to access the product inside. The folded cardboard made pouring the detergent messy and messy with large spills. Adding to the confusion, most boxes have a plastic measuring scale hidden inside that can be used to measure the correct amount of detergent to put in each load in the washing machine, but the consumer does not have to remove the scoop, which is sometimes it’s hard to do in the big box. This can get detergent dust all over your hands and floor every time you go to the laundry.

Carton boxes for brands of laundry detergent can range in size from the small 2-ounce single-use boxes sold in laundromat vending machines to the large economy boxes – 12- to 20-pound sizes that hold mass sold varies. shopping malls. For home use, powder detergent is usually sold in boxes that hold about 2 pounds to 6 pounds of detergent. While the smaller, 2-ounce boxes are very convenient for one-time use, the larger 20-pound cardboard boxes have the potential to create a mess.

Today, while most other laundry detergents are still sold in cardboard boxes, Fresh Start laundry detergent is still available in the same innovative plastic bottle packaging that consumers have come to love. The only thing that has changed is that now it has a complex concentrated formula with no fillers that allows a powerful cleaning cleaning action that is safe for all fabrics and works at any temperature. This low-fat detergent formula results in a clean wash and laundry, and the plastic bottle is still easy to pour and measure, making laundry easy, clean and mess-free. Its unique packaging style, product quality, and brand recognition coupled with a highly successful marketing campaign over 30 years ago made Fresh Start a household name and a leading laundry detergent!

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