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What Speakers Can Learn From Paul Harvey’s Success Formula

Paul Harvey—host of the popular radio shows “Paul Harvey News and Comment” and “The Rest of the Story—enjoyed unusual broadcasting and broadcasting length. At age 82, he signed a ten-year contract with ABC Radio for $10 million a year. signed. When he died in 2008 at the age of 90, he had completed eight of those years. In addition to delighting his employers and sponsors for decades, he built a large number of loyal listeners – 24 per week million, who could hear him on 1,200 commercial radio stations and 400 stations on the Armed Forces Network.

Why did millions listen to him for so many years? What can every speaker learn from Paul Harvey’s success?

First, he didn’t let criticism distract him or discourage him.

While he was working for a station in Missoula, Montana—an area that bore no resemblance to Chicago’s “Miracle Mile” that would become so familiar to him years later—the station’s owner told Paul, “You have a silly, funny voice. There is. In fact. , you’ll never make it in the news business. You don’t have a credible voice for the news. It’s distracting. People don’t trust you.” The manager fired Harvey, who rejected an offer to sell the ad.

Come on, let’s apply it to us. The vast majority of modern speakers run into critics who give them painful feedback. You may hear “poor eye contact,” “can’t understand your yelling,” or “so withdrawn.” Of course we benefit from evaluating the accuracy of those comments, but we want to keep our confidence high while we make the necessary improvements.

Second, he focused on his unique style.

A Kalamazoo, Michigan manager didn’t like Harvey’s on-air vocal stops. The manager thought Harvey was just wasting valuable time. After listening kindly, Paul agreed to “shorten the tactic but not completely”. Eventually, masses of listeners would recognize his signature pauses, and hang on patiently—even excitedly—until the next catchphrase came.

As such, you’ll want to stick with your unique style, as long as you use good taste and your audience understands you. Let’s assume that fast delivery comes naturally to you. Counselors may suggest that you slow down. However, you feel that a fast pace awakens your energy and your audience. Stick to what suits you.

Third, Paul Harvey used the skill of a suspense novelist.

In his regular broadcasts, he kept listeners wondering what would come in the next episode after he said “Page Two” or “Page Three”, his favorite broadcast guides. Then more broadly, “The Rest of the Story” featured someone who had achieved something remarkable, but Harvey withheld the character’s name until the last sentence.

As speakers, we can surprise the audience when, for example, we start our speech with a “thesis,” such as: “When I was eight years old, I had an accident that led to an experience that saved my life. , I made a medical history because of an experimental drug that the doctor used, with the consent of my parents. But before I share that story with you, I want you to think about a really dramatic time in your life when you were ready don’t tell us about it. Now when some of you have told your story, I will tell mine too.”

Fourth, Harvey featured everyday people, not just internationally recognized leaders.

Although he was well acquainted with famous people, statesmen and religious leaders, he rarely lost his name. Often his program highlights a hurricane victim rebuilding his life and business, a young athlete who finally made the team, or a teacher who paid special attention to disadvantaged children.

For speakers, the point is this: Audiences welcome your stories about regular people they can easily identify with. Instead of talking about a famous actress, describe your neighbor’s daughter, who caught the acting bug at age three in a school play, continued to take acting and singing lessons, and is now in your community theater production of “South Pacific.” plays

In short: Paul Harvey has succeeded – for a very long time – in a very difficult business, not because of any secret of success that is hidden from the public and his competition. He did what we can do to become great speakers: overcome criticism, stick to our preferred style, create suspense, and highlight something common that listeners will easily relate to. We may not attract millions of listeners, but those who do hear us will welcome our homegrown creativity.

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