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Tips for Finding a Good Beauty Brand Name

When it comes to brand names, it should be about 1-2 words. With beauty brands, the name should be able to identify your products. If the name comes regularly to your beauty business, it can already have an impact on the market. Choosing a brand name should be the first task after building a business because this name will put you on the map.

So, get those wheels turning in your brain to come up with a name that represents your brand. There’s a problem, keep reading to get some friendly tips to help you find the right beauty brand name.

Brand Personalities

Before you decide on a name, it’s good to know the personality of your beauty brand. Because you’ll want a name that fits your brand personality.

  • science- Some beauty brands are all about treating the skin and making it healthy using formulas approved by dermatologists. Such brands can easily gain the trust of consumers because people believe in science. Beauty brands like these often have names that use words like derma, formula or clinical, etc.
  • sophisticated These companies want to make their customers feel good; thus, they try to make their products and designs very sophisticated. Such brands have many options when it comes to brand names. Many of them go with a little bit of French words or personal names.
  • Access/sensitivity- All of these brands are easily accessible and affordable. They make products with 2-in-1 benefits. These brands are readily available at grocery and drug stores. Their names also give a sense of comfort without any confusion.
  • natural/pure Such companies promote health, wellness, and sustainability. Thus, these brands like to put their brand mission in their names. Their names are descriptive letters. Names are meaningful.
  • Glamorous, playful, or angry- Beauty companies with such personalities are usually trendy brands that come out with eye-catching new products. They always use bold and clever names, add shades of blue to their brand names and use beautiful fonts to show their brand personality.

Tips for Finding a Good Beauty Brand Name

Once you know your beauty brand personality, use it to find the right brand name.

Match the name with the Brand

If a name can express the personality and nature of your beauty brand, consumers will relate to the names easily. They will relate to the brand and want to use it.

Keep it simple

Even if the products are luxurious and sophisticated, going with names that are too difficult to spell or pronounce can be difficult for consumers to remember. And you will probably lose them to competitors.

Translation

Going for clever names and using different languages ​​is a good idea because the name will stand out. People should not be offended. But before finalizing the name, make sure you check the meaning in different languages ​​if you want to grow your brand globally.

Check Availability

With such a large industry, the name you choose may already be taken by some company in some part of the world. Therefore, to avoid trademark and copyright issues, check the availability of the brand name carefully. Also, if the names are unique, you will have no problem with social media handles and web domains.

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