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The Blended Salon & Spa – Can it Work? Yes, it’s the Wave of the Future!
Oh, I bet you think I’m writing about a salon and spa under one roof. No, that’s not “complex” I’m writing about. I want to consider the concept of a commission and a rental shop all in one place!
Well, now you really think I’m crazy. I don’t think so. Some salon owners are crazy smart when it comes to making money and being successful. Some have figured out the right mix of booth rentals and commission arrangements to keep the store running like a well-oiled machine!
So, who are these owners?
I want to profile one that I was particularly impressed with. He is smart, talented and skilled professionally and financially while having the heart and working to improve the lives and careers of his professional team. This is a wonderful combination. I have listened to many, many salon and spa owners over the last 4 years. I have listened to people who have worked for both the commission shop owner and the booth rental owner and no one has had the work and life ethic of this particular gentleman.
Mark Cottle, who owns Kaya Beauty in Henderson, Nevada, doesn’t know I’m writing about him but that’s okay because he would just blush if I told him before I finished! Mark is a highly skilled Beauty Professional. He is a teacher, mentor and entrepreneur. “I want my team to be successful” he says if you ask him why he’s so comfortable when one of his professionals says they want to go to rent, “any gym owner who doesn’t want their team to be ‘their’. customers and great things They are afraid of losing.” His confidence in his ability to produce great talent shines through to everyone in the shop.
You have to remember, even though I’m a financial professional who created professional solo beauty relationship management software, I’m also a very vain 50 year old woman who hates gray hair and needs to be “blonde”. “even though God has given me. Good old Italian dark brown to work with! I am grateful to some very talented professionals that Mark & Kaya credit for their success.
I also finally got my nails done and for a treat I had a facial and massage as a gift to my staff on my birthday. What a wonderful event, all at Kaya, top treatment with great people, all love what they do and make their work a fulfilling career.
All of them, when asked what is important to the salon and spa owner, say “Mark only cares about the customer’s happiness”, “If the customer is not followed by one salon professional, we all have to understand and help them find the right professional in the gym to work with.” Wow, what a concept.
Mark bought each member of his team a copy of Michael Cole’s Redken-sponsored book “A Little More Than Head” to read and discuss for the group in future meetings. I was lucky enough to read a copy and what a great book for all beauty professionals as well as any business that lives with customer service as an important part of their career. Mark gave them books with the goal of building success for each team member, which in turn builds success for the store.
Now I can’t tell you the financial formula of renting booths for commission and what are the splits and what are the monthly fees. I can tell you that all work to sell the product, not to “force sell” a product to the customer, the front desk calls all customers the day before the appointment (I believe this is too late, but that’s a story the other is customer management), and are very friendly though they can help.
As Mark told me, when I commented on how amazing his management style was and how unique he was in the market, “If a client likes a professional’s work, they will follow them everywhere. Why am I a professional?” not happy to be here so that the client is happy to be here? I don’t own the client, no one does, but the client’s loyalty to their professional is expected.” I knew then that Mark understood the basics that most salon owners ignore or suppress in order to “own” clients.
Your professionals are your best and most valuable asset. Treat them right as a Salon & Spa owner and you’ll be a beauty expert and their client for life.
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