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Proven Copywriting Formula By "Auntie Aida"

Right, first things first…

Who is Aunt Ayda? Does your father have a missing sister that he hasn’t told you about? Or is it your mother’s secret twin?

Breathing He is not one of them.

You see, “AIDA” is a copycat formula. And if you use it when writing your copy, it will help you sell more products.

So, what does AIDA stand for?

A= Attention

I= Interest

D= Demand

A = Action

Visibility:

Always keep this formula in mind when writing copy. In fact, I’m going to go out on a limb and say this:

Even if you don’t know other writing techniques and strategies, this formula will still help you sell your products and services.

It’s basically what salespeople use.

And that’s all copying is, selling print.

The Dating Formula For High Converting Sales Copy

Here’s the thing:

When it comes to convincing someone to part with their hard-earned cash, you can’t simply say “Buy me.”

Instead, you have to trick them.

Thinking about it, it’s the same as the other. If you’re out on a night out and there’s a woman you like, you don’t just walk up to her and say “do you want to come home with me tonight?”

(Or at least I hope you don’t…)

Instead, you attract them with eye contact. Then you interest her and go over to say hello. Then you start flirting to build her desire.

And only then, when she sees you as her knight in shining armor of the night, do you ask her back to be yours.

However, the same goes for your copy.

The first thing you need to do is to attract your ideal attention.

How do?

With your headline. And you need to make sure it stops them dead in their tracks so they read the last line of your copy.

In order to register, the best way to do this is to know the status of your target audience. It’s something Eugene Schwartz talked about in his book, Breakthrough Advertising.

Basically, if your prospect is already familiar with your product, then your headline starts with your product.

If they are not yet aware of your product, but just have a request, then you start with that request.

And if they aren’t aware of either, then your headline needs to appeal to the market itself, so your ideal prospect can identify with it.

Forward.

That’s right, you’ve got your prospect’s attention.

What now?

You need to get them interested in reading about it. Do this with your opening paragraph. A simple “if/then” formula works here.

For example, I could start this post:

“If you want to learn how to write sales copy that gets your ideal prospect excited when he pulls out his credit card to buy your product, then this article will be one of the most important things you’ll ever read.”

Or something like that.

walking

Next, you have to make your prospect want your product and, in particular, the benefits they will get from it.

How do you do this? There are several ways.

Stories are powerful – yours or the customer’s.

Start the story in a negative tense. The hopeful thought to himself “Holy shit, this could really be me!”

Then rub salt in the wound and point out how things just got worse (which will probably make you think “Damn, I still have these things ahead of us… “).

And then finally, when your loved one is in floods of tears and calling for Mummy to hug him, lift his spirits again. In other words, that’s when you introduce your solution that turned your life around.

By now, your prospect’s desire should be through the roof.

And finally?

Your call-to-action.

If you’ve done the three steps before this properly, then, by this point, your prospect will actually expect to buy.

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