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Even in Beer There Are Compromises to Be Made!

Your perfect beer is the perfect blend of barley, hops, yeast and water. Light beer is the result of compromise.

Anheuser-Busch InBev is betting that American beer consumers will make compromises and make Bud Light Next, a zero-carbon beer, a hit. Interestingly, there are still a lot of calories. The premise of this bet is that a portion of beer consumers are interested in reducing calorie intake by cutting down on carbohydrates. At 4% alcohol (ABV) the effort is somewhat complex. After 130 iterations and ten years, Anheuser-Busch believes they have reached the holy grail of reducing carbohydrates in their new beer.

“Bud Light Next is the next generation of light beer for the next generation of beer drinkers,” said Andy Goeler, Vice President of Marketing for Bud Light. The question to be asked is this: Are consumers just low carb or low calorie, regardless of the source of the calories? Eating less or less carbs is only part of reaching a low-calorie goal.

The motivation to drink beer in the “light” (low carb) or “non-alcoholic” category is mostly motivated by dietary issues. Regardless of what we eat, weight control is a function of alcohol, carbs and calories from sweets/cheese/processed meats, etc. Carbs and alcohol make up most of the calories in beer. For example, the Weight Watchers approach to weight control involves restricting calories, and the Atkins Diet approach focuses exclusively on carbohydrate restriction. Take your pick it’s either starch, sugar, or alcohol.

“Consumers today have low-calorie and low-carb product options, this is another entry that has something that goes as far as carbs,” Goeler said. “It’s a big consumer trend that we’re seeing in many consumer industries.” According to Calories.info, “An alcoholic beverage made from whole grains, beer is high in calories from both alcohol and carbohydrates.”

Sources of starch/carbohydrates include bread, potatoes, rice, corn, fruit and pasta; In particular, when fermented, yeast converts starch to sugars to make alcohol. Foods such as peanut butter, candy, cheese, processed meats, oils and raw sugar are high in calories.

Try to keep it simple, think like this: “Carbohydrates usually refer to food rich in starch or sugar. Carbohydrates always contain calories (4 per gram), but calories don’t necessarily indicate carbohydrates,” as in the article -“Indicated in calories. against carbohydrates.” Diffen.com. Diffen LLC.

But is the beer market too fragmented? Choosing a beer based on carbs, calories, or alcohol can be difficult because the calories in beer are affected by many factors such as style. And the style indicates the carbohydrates, sugars, alcohol and proteins in the beer. All make for a beer with great flavor and aroma. Note: Residual sugars in beer after fermentation can be as high as 75%.

The lowest calorie beer, by far, was Bud Select 55 at fifty five calories, 2.5% ABV and 1.9 carbs. (At 1.9 g, that amount contributes about seven calories to beer.) So, why has Anheuser-Busch gone all out with another beer that’s high in alcohol, calories, and protein, but no carbs? The decision seems to be based on marketing issues.

Leaf Nutrisystem conducted a survey asking beer consumers what they look for in a beer. Taste (85%) was far ahead of value and style when it came to beer selection. Obviously, style dictates taste. The three elements of beer style that affect the taste/taste are: grain/melting, hops and yeast. This questions and comments:

  • If consumers care about the taste of beer, and grains affect flavor as much as hops, then why would Anheuser-Busch go into the “no” carb category by itself? Wheat flavoring through malted wheat is a great help. If grains are so important to a beer’s carbohydrate and flavor profile, why play heavily with the grain bill (a major contributor to carbohydrates) and not significantly affect calories?

  • Reducing carbohydrates will reduce beer calories. However, one gram of carbohydrates adds four calories to beer, and one gram of alcohol adds 6.9 calories. If someone is trying to eat less calories in their beer, while still having a good taste/mouthfeel value, it seems the only way is to “tweak” a recipe to replace the calories with carbohydrates and alcohol. .

Wade Souza, former beverage manager, comments Quora on why light beers get a bad rap. “Usually, those light beers lack the fully developed flavor of regular beer and have a weak and weak flavor. Using rice and other malting ingredients in the brewing process lightens the calorie content, body and alcohol but also the taste. “Also, the beers are very lightly hopped so they don’t taste bitter or sour, both of which can add complexity to a low-calorie beer.”

If most people are only concerned with the calories in their beer and not the taste or aroma, then it must be a diet issue. Calories in beer are obtained by determining the calories in carbohydrates (mostly from sugars extracted from the grain during the mashing process) and the calculated calories in alcohol (based on ABV). Then add them together and you get your calorie count in beer. You can get alcohol from wheat only when it is fermented and fermented with yeast. Carbohydrates are the body’s supply of sugar and reducing carbohydrates will produce beer with less sugar and alcohol – thus a lighter beer.

Wort is the result of extracting sugars from grains/berries. Not all sugars in the wort are digested by the yeast. All that remains are the carbohydrates. This phenomenon adds to the taste and style of the beer – whether it’s a light beer or a regular beer.

Calculating calories in carbohydrates and alcohol starts with reading the Original Gravity of the wort and reading the Final Gravity at the end of fermentation. From that point a formula is used to arrive at total calories. More simply, a computer program can be used to obtain calories from carbohydrates and alcohol/ABV. No magic or algorithms involved here, simple math here.

The following shows how manipulating a beer recipe can affect the balance between calories, alcohol and carbohydrates. I selected two sample light beer brands to compare with Bud Next. Note the compromises made for each style.

Becks Premier Light

ABV-2.3%

Calories-64

Carbs (g) -3.9

Dogfish Head Slightly Mighty

ABV-4.0%

Calories – 95

Carbs (g) -3.6

Bud Light Next coming out in 2022

ABV-4%

Calories – 80

Carbs-Sero

According to Nielsen, the beer industry grew by 8.6 percent in 2020, representing $40 billion in revenue. The “light” category had revenue of 10.6 billion dollars with a growth of 5%. This is important as the wine industry tries to adapt to the changes by making a “light” wine. Obviously, their focus is on the alcohol content, but at the same time they maintain the taste and aroma.

Travis Moore-Brewmaster, Anheuser-Busch comments in a Food & Wine article by Mike Pomranz about light beer, “Light-style lager beers are definitely difficult to create with a consistent and repeatable flavor profile.” (Focus on taste here.) Moore continues. “All of the beers we brew have a strict quality control process to consistently brew quality beers in a repeatable fashion…but American Light Lagers can be very unforgiving due to their lighter bodies and subtler flavor profiles.”

There is no disputing that light beers have a firm place in the beer market. Light and non-alcoholic beers are here to stay according to the large number of participants in the category. For that, many industrial manufacturers are increasing their offers. The effort is a delicate compromise between calories, alcohol, carbs and taste. Even people who don’t drink alcohol are distracted. The winners will be those who are closest to being described as full body. Choices based primarily on carbohydrate and alcohol content may not be motivation enough to become loyal customers.

There is a place for light beer that customers buy for special occasions. But the selection is measured towards light beer against a gold standard beer body, mouth feel, taste, aroma and alcohol.

Cheers!

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