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William Shakespeare, Mark Twain and The Gunning Fog Index

In this article I would like to introduce the Gunning Fog interface that you may find helpful in your speech writing.

What do William Shakespeare and Mark Twain have in common with simple speech writing?

The answer is that they wrote in a language that the people on the street could understand.

Often, people write speeches based on their knowledge of the English language or their chosen topic to think about their audience. The simple truth is that most audiences are filled with English literature majors or people who don’t know your chosen field in the depth that you do.

The purpose of public speaking (& report writing) is to disseminate information and (though not always) to persuade your audience to take some kind of action. Whether it’s a lecture, a church sermon, a sales pitch, an inspirational or motivational speech or a political manifesto.

If that’s your goal, then you need to communicate with your audience in a language they understand. This means no jargon, no abbreviations and plain language.

Weapon fog index Robert Gunning was promoted in 1952.

• It gives the number of years of education your reader hypothetically needs to understand the paragraph or text.

The Gunning Fog Index formula means that short sentences written in plain English score better than long sentences written in complex language.

Calculating Your Fog Index

For example

“Since John Snow, the head of a railroad company, was selected this week to replace Paul O’Neill as US Treasury secretary, talk in economic and financial circles is all about the impact his appointment will have on economic policymaking. Among the staff of the Federal Reserve, however, most of the speculation continues about when and if he himself will become the new chairman. The current chairman of the central bank, Alan Greenspan, has been in the job since 1987; his current term expires in 2004. So, along with many Fed watchers, insiders want to know whether Mr. Greenspan will be reappointed, if he so chooses.”

Accountability

• Number of words = 102

• Number of sentences = 4

• Average sentence length = 102/4 = 25 words

• Number of “big words” = 9 /102 = 9%

• Fog index = (25 + 9) * 0.4 = 13.6

• The ideal score for studying with the Fog indicator is 7 or 8.

• Anything above 12 is too hard to read for most people.

• For example, the Bible, Shakespeare and Mark Twain have Fog Indexes around 6.

• Major magazines, such as Time, Newsweek, and the Wall Street Journal average around 11.

The basic message of The Gunning Fog Index formula is that short sentences written in plain English score better than long sentences written in complex language.

Remember that speech writing, business communication and report writing are all about communicating information and taking action. If you use plain English your audience will understand what you are about and your message is more likely to get the results you want.

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