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5 Free SEO Tools You Should Have in Your Search Marketing Toolbox

If you are a search engine optimization professional, you know how important SEO tools are to your daily optimization efforts. Keyword suggestion tools, internal link analysis software and SERP audits are essential for keyword research, keyword expansion, link building and tracking changes in your site’s position in search results.

The good news is that search marketers don’t need to pay for these tools because there are many highly effective free SEO tools on the Web to choose from. Here is my list of five free SEO tools that I use every day. Hopefully, you’ll find some tools on the list to add to your tool arsenal.

SEO for Firefox – This free tool is an add-on from SEO Book for Firefox. It compares with Google SERPs for detailed insight into search engine optimization metrics like toolbar PageRank, Twitter names and how many domain links and deep pages my website has achieved. unites SEO for Firefox also shows which links on a web page are “nofollow” (highlighted in red), which is a real time saver for link building and link analysis. Other cool features include a number of social bookmarks, Alexa ranking, cached history and Wikipedia entries.

Majestic SEO – If you are building links, this is a search engine optimization tool to measure link acquisition. A great feature is the “daily update”, which gives you a daily journal of all your new internal links. Another cool Majestic SEO is some nifty tools for building your site’s link profile growth with a host of different cool visuals.

Rank Checker – If you’re like me and you’re obsessed with website rankings, then Rank Checker is a must-have search tool. SEO Book’s Rank Checker gives you daily rank updates from Google, Yahoo and Bing simultaneously. You can export the data into Excel and insert it into a keyword ranking report for your search engine marketing clients. Rank Checker also allows you to add multiple keywords at once and save those keyword lists as individual templates, so you don’t have to type the same keywords over and over again.

Yahoo Link Domain – I like to use Yahoo Link Domain to analyze the internal links of my website. Yahoo Link Domain is also useful for analyzing your competitor’s link profiles to find link opportunities for your sites. Also, if you’re using the Firefox SEO plugin, you can convert the Yahoo Link Domain results to Excel by clicking the “100” link, then clicking the “CSV” link to further explore your competitor’s link profile and investigate.

Google Webmaster Tools – You can get some valuable insights into important performance metrics and visibility into your website’s search results with Google Webmaster Tools. Features like organic click-through rates of your top 100 keywords and the ability to get inventory from all your internal links really help you fine-tune your organic search marketing efforts.

So you go. These five free SEO tools are some of the best you’ll find on the Web. I use each of these tools on a daily basis to make my optimization efforts more effective and efficient and to become a better search marketer.

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