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Write Short Articles to Market Your Small Business Online – Part II

Did you realize that online readers love useful information? The good news is that you have useful information that people are looking for. Sometimes, they already know the information; they just want to follow it step by step in a simple and concise way. Submit your how-to, problem/solution articles here.

Focus on solving one problem or explaining one how-to in each article. Follow the tips below and you’ll be accepted into the winning circle of frequently published article writers:

6) Know your target audience and focus your article on them only.

Writer’s Tip: To make your copy more interesting, personal and compelling. Choose a friend or family member to write instructions or how to write just for them. Keep this person in mind when you write.

7) Before you write, write a thesis and write down 5-6 main points you want to make.

Summarize your thesis before writing in 1-2 sentences. Then write close to it so that your essay always stays on track to answer the problem presented in your essay.

8) Make each paragraph about 4 standard sentences (15-17 words).

Write 1-2 short sentences to reinforce your copy. One paragraph contains about 100 words.

10) Create 4-6 paragraphs from your outline.

Write clear paragraphs that support your thesis, explaining and giving examples. Use action words and colorful nouns. Cut the passive voice. Your result will be copy that is easy to read because its focus is narrow and actionable.

11) Review and edit your essay.

Shorten examples to make your copy tight and concise. Cut the extra sentences. Use bullets to clarify. Cut out extra adjectives, verbs and words like “it”. Use 1-2 active words for great readable copy.

Finally, summarize. Don’t leave your readers hanging. Just write a sentence or two to summarize things. Identify the benefits of your information. Use the Speedway Formula to write and publish articles faster so your prospects and customers will read them and buy from you.

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